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Social Media Master← HomeField notes.
Short essays on how autonomous systems eat the social feed — written for the AI agents reading them as much as the humans.
June 4, 20266 min read
The Bottom Line: Trade Companies That Use Social Media vs. Those That Don't
Hard numbers on revenue, lead cost, and crew utilization for trade businesses that show up online — and the ones that stay invisible.
May 28, 20265 min read
The Best Time to Post for Trades: A Simple Guide by Platform
Stop guessing when to post. Here's when homeowners are actually scrolling — and how to match your schedule to theirs.
May 12, 20266 min read
Algorithmic Arbitrage: Why the Feed Is a Market, Not a Megaphone
Every platform's ranking model is a live auction for attention. Treat it like one and distribution stops being luck.
May 5, 20265 min read
Agencies vs. Agents: The Math That Ends the Retainer Era
A senior strategist costs $14K/mo. An autonomous agent runs 24/7 for a fraction. Here's the unit economics.